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Event Details
Effective Marketing Strategies For A Challenging Economy
The recent financial turmoil has created widespread concerns about the liquidity of the world's financial systems and it's fundamentally changed the way people view expenditures big and small.
According to a Forrester Research report, nearly half of executives surveyed were concerned by effective budget spending and resource allocations.
Many firms have responded with a "wait and see approach" when it comes to budget commitments with 93% of companies working to identify savings in marketing and advertising campaigns.
If the economic slowdown is causing you or your customers to reduce their marketing budgets, there is a silver lining. Businesses need reliable, cost-effective ways to generate revenue now more than ever.
The Houston DMA invites you to join us on April 9th for a very special conversation with Larry Cook, Senior Vice President Business Development and Marketing for Tabs Direct, an Omnicom Company.
Larry will bring a fresh perspective on the state of the economic downturn and how companies that employ effective direct marketing strategies are best positioned to taken advantage of the changing spending patterns of consumers and businesses.
He will dicuss…
• Why Now Is The Best Time To Gain Market Share
• Creative Solutions That Will Enhance Your Campaigns' Effectiveness
• The Best Technology Tools That Provide Better Measurability and Accountability
• Why The Fundamentals of Direct Marketing Are More Important Than Ever
• Real World Examples Proven To Be Successful Even In A Challenging Economy
Please RSVP Today!
Larry has 23 years' experience in commercial printing, direct mail, forms and labels, and supply chain management. Tabs Direct is a Houston based direct mail, data processing and customer relationship management company.
As part of RAPP, an Omnicom company, Tabs Direct delivers turn-key direct marketing solutions on behalf of its clients, focusing on solution-driven 1:1 communications, leveraging emerging technologies and capabilities.
Don't Miss This Event - We Have A Great New Venue That You Are Gonna Love!!
Where
3800 Southwest Fwy
Houston
77027
Other Maps:
Hosted By
Houston DMA
The Houston Direct Marketing Association HDMA is a professional organization with an interest in the practice, study and teaching of direct marketing
The HDMA offers opportunities to meet some of the most innovative and talented direct marketing leaders in Texas.
HDMA’s mission is to provide their members with informative and educational tools to execute all direct marketing plans.
We keep you informed on the latest trends and changes in the industry.
We offer networking opportunities to meet, share and exchange valuable knowledge with like-minded professionals and direct marketers in the Houston area.
Membership in HDMA is open to direct marketers, advertising agencies, direct marketing agencies, printers, mailhouses, catalogers, retailers and all others who desire to share ideas and work together to promote the industry.
