There are thousands of resources across the web about social media about theory and practice.  The best thing you can do to get started in earnest with social media is to educate yourself about what is happening out there.

Why is this important?

The same reason you need a license to drive.  You have to learn the rules of the road.  Immersing yourself in practical knowledge is important to having real world perspective about what works and what does not.  It is not about theory.  It is about execution.

You will leave this workshop with everything you need to know on how to get started and integrate these tools into your business and events.

If you are in business, you are planning already and outlining goals for every aspect of your business - sales and business development, customer service, innovation and product/service improvement, marketing and communications.  For each area of your business, be sure that you can map some of those goals back to your social media efforts to be sure that your involvement in the space is in harmony with everything else you are doing.

A full day social media workshop to create a powerful social media strategy.  Dramatically increase your visibility among new influencers.  Create a powerful social media strategy, put these tools to work, and generate measurable results. Four main goals of any new social media project. 

Learn how social media tools can benefit your event
Learn how to apply social media tools to your planning 
Find out how to use Twitter, Facebook, Linked-in, You Tube

Trends on social media and how it can be applied to selling your events
Deliver Results and Measure Your Success