Indoor navigation LBS and gesture enabled 3D games using motion sensors, gesture & touchless user interfaces, smart proximity & color sensing, Augmented Reality, context-aware services -- these are the next-generation use cases that mobile device designers implement leveraging the latest advances in semiconductor “sensor” technologies.  With the next wave of smart phones and tablets launching in 2012, User Experience (UX) and feature differentiations between devices are becoming ever-more important to stay market-competitive.  At the same time, developers are faced with the challenges in balancing device performance, cost, and power consumption optimization for mobile devices.  As the “fusion” across such innovations among semiconductor sensors and mobile apps & device designs mature, the enhancement of the overall UX will dramatically propel the mobile industry out to a new frontier. 

At this event, our expert presenters from various leading semiconductor companies will introduce and demonstrate such technological innovations and UX enabled by various semiconductor sensors.  Not only will they show demonstrations of their sensor technologies but our guest OEMs and App Developer companies will also showcase real-life use cases and apps on various mobile devices.  We will address myriad of questions including: What types of sensors are being used to implement what specific differentiated UX in next wave of smartphones & tablets?  What are the use cases that have not been able to bring to life with past semiconductor technologies?  How is the performance vs. cost vs. power consumption tradeoffs being managed with such advanced innovations in semiconductors for mobile handhelds?  What new mobile software and applications are being developed that uniquely leverage these sensor technologies and thus create new UX’es?  What are the mobile sensor technologies & services trends behind “sensor fusion / integration” that enable innovations and new UX to advance even further into the future?

Moderator:

• Tristan Joo, Board Member (Director) & Co-Chair of Mobile SIG, WCA

Presenters:

• Len Sheynblat, VP of Technology, Qualcomm, Inc. (Event Sponsor)
• Wen Lin, Marketing Manager - iNEMO and Sensor Hub solutions, STMicroelectronics
• John Carey, Director of Marketing - TrueTouch, Cypress Semiconductor
• Seckin Ozdamar, Business Manager - Optical Sensors, Human Interface BU, Maxim Integrated Products
• Michael Karst, General Manager, Sensirion (Temperature/Humidity Sensors)

The WCA Mobile and Wireless Futures SIGs are excited to jointly host this high profile presentation and demo event featuring the industry’s innovative minds who are at the forefront of shaping up the future of the next generation mobile User Experiences.  This event will address these as well as many other questions to reveal what the future holds for sensor innovations in mobile devices.  Don’t miss this chance to hear firsthand from our speakers and network with a broad spectrum of our audience!

Light meals and refreshments will be provided.  Event will promptly start at 6:30pm with post-event networking planned from 8:30pm until 9:00pm.