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Surviving the economy- 1 day Workshop/Networking
Wednesday, July 25, 2012 from 10:00 AM to 3:00 PM (PDT)
San Francisco, CA
Surviving the economy- 1 day Workshop/Networking-
The creation of this workshop
Tony Wilkins is the owner of TCS Inc and the author of the best-selling Telemarketing Success for Small and Mid-sized Firms and the host and executive producer of the popular internet radio show Small Business Forum www.blogtalkradio.com/tonywilkins ; and has been working in the business development industry for thirty years. His coaching, business development workshops and books have enabled a countless number of small business owners to prosper regardless of economic despair. His Blogtalk Radio program ‘Small Business Forum,’ which premiered in July 2011, provides a platform for business owners to introduce themselves to a global audience. The show also provides tips to help business owners avoid pitfalls, embrace and overcome small business challenges, while growing their markets. Mr. Wilkins has launched a series of Meet and Greet Networking events throughout 2013 (and throughout the U.S.) to help small business owners promote their businesses while bringing attention to the new radio show. Small Business Forum is currently a 30 minute chat show and will be launching its new 1 hour format at 3:30 pm Pacific on March 2, 2012.
Join us via phone (teleconference) or come to network at the event. *price is the same
Part One –Business 101
Starting a business- Five things you need to know before you begin
Business success-Who are you? Where do you want to go? How will you get there?
Why some businesses thrive, while others fail
Setting appointments/cold calling/Target marketing/Overcoming call reluctance
Creating a budget for expenses
I’m making money. What do I spend? Where do I spend it? How do I make more?
The five things I wish I’d known about making money (when I started my business)
Part Two-Target Marketing
Direct mail vs E-mail
Sales tips 101- Getting your foot in the door-Closing the deal now
What to do while waiting for that first check
Large, mid-sized and large accounts-Why they're all important
Finding clients/Finding Lists
Diversifying your business-Why cross promotion is key
Promoting your business-30 ways to promote yourself
How to network properly
Asking for referrals-Business Etiquette- Are you returning calls/Answering e-mails?
Customer Service-Why it’s important
Part Four-Life as an author
Writing as a career- How to get started. Why it’s important to publish
Who is hiring?
How much do I charge?
Getting an agent/Getting a publisher
Hiring a publicist/Becoming your own publicist
Hosting a book signing
Writing a query to an agent/publisher
The 5 things I wish I’d known before publishing my first book
Is blogging still relevant?
Where to blog and how to get paid
Part Five-Life as a speaker
Setting up a speaking engagements
Where do I speak?
Creating and submitting a workshop-Who is my target? How do I market to them?
The5 things I wish I’d known before giving my first speech/class
How much do I charge?
Speaker’s Association/ Speaker’s Bureau –What’s the difference?
Promoting yourself as an expert-What to do when the media comes knocking
How to get booked on radio ,tv, newspaper
What to wear, what to talk about-Crafting your image and telling your story-Why having a bad interview can sink your image and career.
Promoting on You Tube
Is a career in media (as a host of your own show) in your future? Radio or TV
The 5 things you need to know before developing a show of your own
How to make contact with tv and radio producers to pitch your own show.
Date: June 28th 10am
12-1pm –Catered lunch and Networking
1-3pm Parts 4-6
Cost: $595.00 per person includes*
*A copy of my best -selling book Telemarketing Success-valued at $25.00
* Four 30 second advertising spots on my radio show Small Business Forum www.blogtalkradio.com/tonywilkins - valued at $1000.00(to celebrate our move to a new 1 hour format )