We are delighted to announce the much-anticipated second installment of MobileCulture.

Full event details and agenda can be found by clicking here.

Speakers include - Google, YouTube, Ed Vaizey, Tate, Debenhams, Science Museum, Unilever, TripAdviser, Museum of London, Foursquare, Natural History Museum, Faber & Faber, Wellcome Collection & more

Sponsored by Antenna, Eventbrite.com and in partnership with The Guardian.

The inaugural event in 2011 at the O2, London was attended by 500 delegates over 2-days, and included speakers from:

Nokia, Google, Tate, O2, Vodafone, Tesco, Timeout, Reuters, Sky, BBC, Wired, British Music Experience / AEG, Faber & Faber, National Gallery, Minister of Culture and The British Library, Harper Collins, Penguin / DK, NESTA

What is MobileCulture?

MobileCulture explores the use of mobile technology by cultural organisations looking at the opportunities it offers to:

• generate new content and revenue streams
• communicate with audiences
• exploit content and exhibition archives
• develop new partnerships

Advances in mobile technology over recent years, coupled with increased smartphone penetration and a willingness of people to access information on their mobile devices, presents big opportunities for cultural institutions to increase their audiences and unlock new revenues streams. Smartphones now make up nearly 25% of all UK mobile phones, representing nearly 20 million devices, with this figure forecast to reach 60% by 2015, according to leading mobile analysts, Mobile SQUARED. The opportunity to connect with audiences on mobile devices presents a massive opportunity to engage with new and existing audiences and create new revenue streams. The event will be introduced by leaders from the cultural and mobile sectors and will include themes relating to audience experience, mobile merchandising, mobile ticketing, mobile marketing and augmented reality. There will be a series of workshops for attendees on subjects such as business models and revenue streams for apps and how you would market an app. Tickets are now available and watch this space over the next few weeks for speaker updates.