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Centralized vs. Decentralized Marketing Office Organizational Models | Higher Ed SIG | April 5, 2012 | Chicago AMA
Thursday, April 5, 2012 from 5:00 PM to 7:00 PM (CDT)
Date: April 5, 2012
Time: 5:00 - 7:00 PM
Michael Walters Advertising
444 N. Wabash
Chicago IL 60611
Join the Higher Education Special Interest Group (SIG) for a panel discussion created exclusively for higher education marketing leaders and agencies currently servicing higher education clients on, "Centralized vs. Decentralized (or "hybrid") Marketing Office Organizational Models."
Panelists will share their first-hand accounts, personal challenges and successes within their office model or those of their clients. Collaborative input from higher education audience members will be encouraged. Submit discussion points ahead of time to Dean Petrulakis at firstname.lastname@example.org
Registration is limited and will close by April 1st if not sooner.
Valparaiso University: Heather Taylor, Executive Director, Integrated Marketing & Communications (Centralized Model)
Kaplan University: Andrea Maconachy, Marketing Director (Decentralized Model)
Rush University: Mary Katherine Krause, Associate Vice President University Relations; Chair, Chicago AMA Marketing Higher Ed SIG (Hybrid Model)
Michael Walters: Jim Lake, Vice President (All models: Agency perspective)
Rider Dickerson, Inc: Dean Petrulakis, Senior Vice President, Business Development; Speaker Coordinator, Chicago AMA Marketing Higher Ed SIG
Complimentary appetizers and refreshments will be served.
Advanced registration is encouraged. On-site registration will be $20 for both members and non-members.
The Higher Ed SIG is just one of Chicago AMA’s nine new Special Interest Groups: Consumer Packaged Goods, Consulting & Professional Services, Digital & Social Media, Financial Services, Healthcare Marketing, Integrated Marketing & Communications, Market Research and Nonprofit Marketing.
Connect with the marketers in your industry who tackle the same challenges and opportunities as you. Meet other SIG members face-to-face in uniquely collaborative, conversational environments to share experiences and marketing wisdom. Continue the conversation online through a variety of chapter communication channels.
SIG events and activities are open to Chicago AMA members and non-members.
When & Where
The Chicago AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another.
The Chicago Chapter of the AMA connects with more than 7,000 marketing professionals represents a multitude of businesses—both B2B and B2C and across industry segment—as well as marketing educators and a broad range of nonprofit organizations.