Get Informed! Secrets of Social Media

The Secrets of Social Media, 1800-2000, 7th April, The British Library Business and IP Centre

From Facebook to Twitter, to Linkdin to Bebo: there are ever more social media platforms connecting us to people all over the world.

The opportunities this brings are unprecedented, especially for small businesses. Entrepreneurs can now reach potential markets on a global scale at a very low cost, collaborate and communicate with a multitude of partners and compete for customers alongside multinational organisations.

On 7th April we've invited two social media experts, Joanne Jacobs and Antonio Gould , to help you devise your strategy to make the most of these new formats, and increase your bottom line.

Joanne Jacobs is an expert in social networking technologies and has been Director of a production house for social networking platforms. Joanne has provided advice to large firms on how to generate benefits from emerging technologies, and she has a long history in academia, lecturing in strategic use of information technology and internet marketing. She was co-editor of the book, Uses of Blogs, published in 2006, as well as acting as a business advisor, marketer and technology problem solver for social media.

Antonio Gould is a digital producer and consultant with 12ish years experience of developing all sorts of digital projects. In that time he's produced lots of websites, community platforms, managed video and audio production, designed and built online games and delivered social media strategies. Antonio will be talking about how small businesses can work on a global scale using social media.