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Event Details
Telling Stories With Data
Date: March 5, 2012
Time: 5:30 pm to 7:00 pm
Location:
Chicago Focus
222 Merchandise Mart Plaza, Suite 240
Chicago IL 60654
Leverage the power of story to engage, inform and motivate your listeners. Listen to lessons learned from our guest marketers on how to more effectively present your marketing research to key stakeholders and drive better marketing and business decisions. Featured speakers include Michael Walsdorf, Director of Research at Stonegate Advisors and Laura Graf, Research Manager at Allstate Insurance.
Complimentary appetizers and refreshments will be served.
This event will be hosted by the Market Research SIG. The mission of the Market Research SIG is to share the tools and methodologies enabling researchers to measure marketing effectiveness, tell a story from gathered data, and inform and improve marketing and business decisions.
The Market Research SIG is just one of Chicago AMA’s nine new Special Interest Groups: Consumer Packaged Goods, Consulting & Professional Services, Digital & Social Media, Financial Services, Healthcare Marketing, Integrated Marketing & Communications, Market Research, Marketing Higher Education and Nonprofit Marketing.
Connect with the marketers in your industry who tackle the same challenges and opportunities as you. Meet other SIG members face-to-face in uniquely collaborative, conversational environments to share experiences and marketing wisdom. Continue the conversation online through a variety of chapter communication channels.
SIG events and activities are open to Chicago AMA members and non-members.
Click here to join a SIG and stay informed about upcoming SIG activities, or email sigs@chicagoama.org for additional information.
When & Where
Chicago Focus
222 Merchandise Mart Plaza
Suite 240
Chicago,
IL 60654
Monday, March 5, 2012 from 5:30 PM to 7:30 PM (CT)
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Hosted By
Chicago Chapter of the American Marketing Association
The Chicago Chapter of the AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another. Since its charter year in 1937, the AMA has established itself as the premier source for relevant information, comprehensive training and targeted networking.
Join the AMA today. The Chicago chapter of the AMA has a membership base of more than 1,400 marketing professionals represents a multitude of businesses—both B2B and B2C and across industry segment—as well as marketing educators and a broad range of nonprofit organizations.
