May 2006 NewPath Meeting

"And the Brand Played On"

• 1. Introductions
• 2. NewPath Business
• 3. Professional Development Segment
• 4. Free form Networking & refreshments

Professional Development Session

"And the Brand Played On"

Speaker: Andris Pone, Principal, BrandOvers Inc.

Workshop / Presentation Description:

Branding Strategies for the Freelance Consultant and Small Business Owner

Branding is about being different from the competition and conveying your unique message across all customer touchpoints.  In a presentation targeted specifically to small service businesses, brand strategist Andris Pone will introduce straightforward differentiation strategies that will help your business stand out from the competition and make more money.

Andris Pone is Brand Strategist and Principal of Brandovers. The firm does brand makeovers for companies and individuals, carrying out skilfull analysis, planning and execution that rejuvenates your brand and tells your target market why they should do business with you instead of your competitors.

Andris’ client list includes large corporate clients like Fairmont Hotels & Resorts and NuComm International to smaller independent businesses like Organic Garage.  He graduated summa cum laude with a degree in Political Science from Saint Mary’s University and holds an MBA from the Schulich School of Business, York University, with specializations in Marketing and Strategic Management.

Learn more about getting a brand makeover for yourself or your company at www.brandovers.com

Guests

This meeting is open to guests of NewPath Members so please invite clients, prospects or other B2B Freelance professsionals to attend.  Send them this link: http://NewPathMay2006.mollyguard.com and ask them to sign up for the event.