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Event Details
| |
Branding Utilizing Social Media
$80 for course
April 12, 19 & 26 7-9
Includes Wine and Sushi ... Expert Speaker Whitney Hoffman
www.whitneyhoffman.com
Tickets online at www.mygreenmarketing.com
http://brandingflickerwood.eventbrite.com/
Course Offered by Green Sales & Marketing.
Course Outline:
Session 1 Branding Online with Social Media
-Why Social Media Matters
-Identifying Your brand and Message
-Overview of the Social Platforms including mobile
-Communicating your brand through your profile
Session 2
-Who do you want to connect to online and why? Inbound and Outbound marketing in a nutshell
-Engaging Your Audience- How to create content they will care about and how to make your messages more memorable
-Setting up listening posts
Session 3
-Google's Zero Moment of Truth and Customer Feedback Loops- When are customers making decisions and why after the sale is also more important than ever before.
-Basic SEO- understanding tagging, keywords, and trying to fish where the fish are
-Using Google Tools to help time content and check on your competition
-Integrating Your channels- to cross post or not- making the most of your content.
-Managing Social Media- tools to help make your brand and messaging more consistent
-Defining Success: How do I know if this is working? What am I looking for as far as results?
-Final To Do's
-Q & ASee More |
When & Where
Lily Sushi
104 W State ST
Kennett Square,
PA 19348
Thursday, April 12, 2012 at 7:00 PM - Thursday, April 26, 2012 at 9:00 PM (ET)
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