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Event Details
GDASTD April 2012 Meeting
Learn 12 Surprising Techniques for
Obtaining Powerful Data from Level 1 Evaluations
(Please note that is meeting is on Tuesday, April 10th)
Presented by:
Ken Phillips
CEO
Phillips Associates
Location:
Birmingham Conference Center
31301 Evergreen Rd
Beverly Hills, MI 48025
Details:
Registration & Networking: 5:30-5:45 p.m.
Dinner: 5:45 p.m.- 6:30 p.m.
Program: 6:30 p.m. - 8 p.m.
Program Summary:
According to a 2009 ASTD research study, 92% of organizations evaluate at least some learning programs at Level 1 of the Kirkpatrick/Phillips five-level evaluation model. Yet only 36% view the data they collect to be valuable. If designed well and used properly, Level 1 evaluations produce valuable data regarding whether or not a program is “on track” to achieve key business objectives.
Objectives:
In this session, you will analyze the common mistakes made by WLP professionals when creating Level 1 evaluations, and learn 12 tips for creating Level 1 evaluations that produce data with high perceived value.
About Ken Phillips:
Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable. Ken is founder and CEO of Phillips Associates, a consulting company with expertise in measurement and evaluation of learning, performance management and sales performance. He has more than 25 year’s experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. He regularly speaks to American Society for Training and Development (ASTD) groups and university classes. For the past four years, he has spoken at the ASTD International Conference on topics related to measurement and evaluation of learning.
Testimonials from other ASTD chapters:
“His workshop has a great blend of instruction/discussion/team & individual discovery time”
“I could not recommend Ken more . . . his workshop was an overwhelming success.”
“ Ken’s workshop was the catalyst that my team needed to see measurement differently”
When & Where
Birmingham Conference Center
31301 Evergreen Rd
Beverly Hills,
MI 48025
Tuesday, April 10, 2012 from 5:30 PM to 8:00 PM (ET)
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Hosted By
Greater Detroit ASTD
GDASTD provides resources and professional development opportunities for learning and performance professionals.
