Using Social Media Effectively to Build Your “Brand”

Friday, February 24th

3:30 PM - 5:00 PM

Everyone has a reputation and their own unique set of talents, strengths, and skills.  In a sense, your personal brand is already there.  A critical next step is to identify and showcase this unique combination so you can best position yourself for future opportunities – as a campus leader or a job/grad school candidate, for example.  We’ll discuss a number of tools that can be used to share your story and showcase your skills & passions, including: blogging, video, and one of the newest platforms - Pinterest.

At the end of this workshop, you will have:

• A better sense of what your “brand” is
• A list of 3 actions that you will take in the next month to further develop and share your story
• Ideas on how to use social media as part of this personal development activity 

This workshop will focus on reflecting on your “personal” brand and developing a short-range action plan.  Some concepts are also applicable to group or departmental message development and communication strategies, but this will not be the main component of this session.

Danielle Benware Thompson '97 MS '98 is the Assistant Director for Co-Curricular Programs at the Nelson A. Rockefeller Center for Public Policy and the Social Sciences. Prior to joining the Rockefeller Center team, Danielle worked with public health non-profits in Vermont and New Hampshire as community coalition coordinator and as an executive director. She has also been an adjunct instructor and coordinator of academic services at the Community College of Vermont, teaching Bioethics and other courses and developing health careers programs. Committed to community activism and leadership development, Danielle has served on the boards of several local, regional and state non-profit organizations devoted to health care access & other public health interests, early childhood care & education, community partnerships and non-profit leadership. She is a Girl Scout leader and volunteers with several local organizations.  A native of northeastern Vermont, Danielle was a government major as a Dartmouth undergrad and earned a Masters of Science degree in Evaluative Clinical Sciences from The Dartmouth Institute for Health Policy and Clinical Practice in 1998. She lives in Enfield, NH with her husband and three young children.

This is a special workshop hosted by the Rockefeller Center's Management & Leadership Development Program (MLDP).   This workshop is open all students - including first year students.  

You do not need to be enrolled in MLDP to attend this workshop.  If are an MLDP participant, this workshop will be counted as a part of the program requirements.