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Event Details
AMA Phoenix Presents
The February Signature Lunch Event
Using Market Intelligence to Drive Strategy
Presenter: Brooke Christofferson, VP of Market Development
Republic Media
In this ever-increasing competitive marketplace, now more than ever marketers have to make every dollar count. Learn how to rev up your marketing plan performance with marketing research. Join us as marketing research expert Brooke Christofferson from Republic Media shares tips, insights and case studies on how to better understand your customers and develop more successful marketing strategies and tactics. Explore how knowing market conditions, customer history, and current strategies and trends can help put your marketing on the right track.
You’ll learn about four key building blocks to more effective marketing:
• Know the market – review the Phoenix market with key economic indicators, census and economic data and consumer spending
• Know your customers – learn about research tools and how to make the information actionable
• Know customer messaging response – understand brand perceptions, awareness, and motivations to improve campaign development
• Know how to measure results – define expectations up front, test, communicate and adjust to meet goals
Our Guest Speaker:
Brooke Christofferson was named Vice President of Market and Business Development at Republic Media (The Arizona Republic/azcentral.com) in Phoenix, Arizona in July 2010 and West Group Marketing Director in January 2011. She has been with Republic Media for 14 years in various marketing and advertising roles. Prior to joining Gannett, Christofferson worked in marketing and public relations for Bethphage, a non-profit organization in Des Moines, Iowa.
Christofferson is a graduate of Simpson College (Indianola, Iowa) with BA degrees in communication studies and political science and an MBA from the WP Carey School of Business at Arizona State University. Christofferson was named to the top 20 under 40 by Presstime Magazine in 2008 and serves on the Board of Directors for Free Arts of Arizona and the Phoenix Chamber of Commerce.
When & Where
Seasons 52 (at the Biltmore Shoping Center) (602) 840-5252
2502 E Camelback
Phoenix,
AZ 85016
Wednesday, February 22, 2012 from 11:30 AM to 1:00 PM (MT)
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Hosted By
AMA Phoenix Chapter
The American Marketing Association, Phoenix Chapter (AMA Phoenix) was established more than 50 years ago. It is the only professional marketing association that covers all disciplines in the marketing spectrum. From monthly professional development luncheons to special interest groups (SIGs) to exciting industry-wide events, AMA Phoenix is the one association that helps marketers stay on top of industry trends and connects them to the very best professionals in the Valley. All marketing professionals need to be part of AMA Phoenix. Visit www.AMAPhoenix.org to learn more or become a member.
