Marketing isn't just about creating a brochure--it's about having a plan. Why is a marketing plan so essential to the success of your business? Investors may be wowed by the ingenuity of your product but they won't invest in your company unless you can convince them with solid research that you are solving an unmet need or offering a better solution than your competition. Market research is the key to understanding your market, identifying your competition and developing a winning market strategy that includes product positioning, marketing mix and go-to-market approach. In this seminar, Christian Renaudin, Managing Partner and CEO of The MarkeTech Group, will guide you through the steps you need to take to create a winning marketing plan for your business.

Topics to Be Covered

• Objective Market Potential Assessment
• Customer Segmentation and Target Market
• Competitive analysis and product positioning
• Market vs. marketing research
• Pricing and go-to-market

Presenter

Christian Renaudin, D.V.M., Ph.D.
Managing Parnter and CEO
The MarkeTech Group

Cost:

General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email members@sarta.org for member discount code.

 For member discount code, please email members@sarta.org and place Leadership Series Member Registration in the subject field.

Sponsored by Drexel University Center for Graduate Studies

SARTA is committed to engaging members and the regional tech community in quality educational programming. This series of seminars is designed to provide local technology, non technology companies and emerging entrepreneurs with strategic workforce development training. Each session is approximately 3 hours in length and is held at our partner locations across the region. SARTA recruits speakers and panelists from the private sector who have many years of expertise in subject of each seminar.

Drexel University sponsors the Leadership Series because the eleven doctoral and master’s programs it offers at its new Center for Graduate Studies in Sacramento are designed to advance the development of the region’s next generation of leaders, and for the working professional who sees the coming opportunities to step up in their careers.