Protecting Your Name and Brand Online – Lessons from a Cross Vertical  Naming and Branding Leader

Guest Speaker:

LAUREL SUTTON Principal Catchword Branding

    
For any business, large or small, your brand's reputation is your most valuable asset. Global access to the internet means that more people experience your brand than was ever possible before. In this presentation, we will look at ways in which you can establish and protect your brand, from choosing the right name, to monitoring what's said about your company online, to basic trademark protection.

You'll find out why it's important to make name and brand protection a priority, how you can use your online presence to increase visibility, aid SEO, and win clients, and, most importantly, how to do most of this yourself.

       
Event Hosted by:            A/V support provided by:
   

Event Details:
5:30 - 6:30pm:    Check-In / Networking
6:30 - 7:30pm:    Presentation
7:30 - 8:00pm:    Wrap up / Additional Networking

About Our Speaker:

LAUREL SUTTON is Principal and Co-Founder of Catchword, a naming firm that develops product and company names for companies ranging from Fortune 100 to VC-backed Silicon Valley start-ups. Headquartered in Oakland, California, Catchword creates brand names, corporate names, and slogans for industries including technology, consumer products, financial services, and healthcare. As cofounder of Catchword, Laurel steers innovative brands like Cisco, Allstate, Wells Fargo, HP, and Corning through the challenges of brand naming and naming architecture. Laurel’s fascination with naming began while she was in the PhD Linguistics program at UC Berkeley-a time that also marked the beginning of her ongoing love affair with gadgetry and all things high-tech. She has also served as an expert witness on naming and branding issues.