This course covers proven methodologies for implementing and delivering customer-focused solutions.  This will help you understand the process to conceive, plan, implement and launch customer-centered solutions successfully.  You will learn the seven phases of the Association of International Product Marketing and Management (AIPMM) body of knowledge (ProdBOK^®) to manage solutions at each stage of their life cycle.  You will learn the building blocks for a business model and a business case, and how to estimate costs and revenue streams for any solution.  The course includes productivity tools that will be used to perform hands-on exercises to build a business model and business case that describes the value proposition of any solution to meet business objectives.

For more information, go to aipmm.com/PMM400, or contact Hector Del Castillo at hmdelcastillo@aipmm.com.

Objectives

Upon completion, participants will be able to:

• Understand the phases of the AIPMM product management and marketing body of knowledge (ProdBOK^®)
• Describe a product in terms of its benefits and value
• Estimate costs and define revenue streams for any solution
• Create a business model and business case for any solution

Audience

This course is for experienced project managers, program managers, technology managers, business analysts, and other senior managers who want to expand their ability to use proven methodologies for conceiving, planning and delivering value-added solutions.