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Small/Med Business SIG:Engagement Marketing: Inspiring Passionate Customers
Tuesday, March 6, 2012 from 11:30 AM to 1:00 PM (CST)
Julie Niehoff, Senior Regional Development Director
Building lasting relationships with existing customers and members drives business success. Making that happen is called “Engagement Marketing.” Having an Engagement Marketing strategy is the key to inspiring passionate customers and advocates to: have conversations with a business and fellow customers, share stories and opinions, and share content with their own social circle.
The session will feature models of how other small businesses, nonprofits, associations, and organizations combine email marketing and social media marketing to build connections, monitor feedback, share interesting content and drive toward business success.
In this seminar, participants will discover the three components that lead to Engagement Marketing success:
Providing an excellent customer experience
Making connections that engage an audience and enable an ongoing dialog
Using social media to continue the dialog and engage a broader audience
Box lunch and refreshments provided.
AMS is East of the Dallas North Parkway and North of Keller Springs Road. Ample parking is available in front of entrance.
Register before 7:00 p.m. (CST) on March 5 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration (excluding students).
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