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Innovation in Social Advertising

NYC Media Lab

Wednesday, April 11, 2012 from 4:00 PM to 7:30 PM (EDT)

New York, NY

Innovation in Social Advertising

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Event Details

The social web has already changed the way brands interact with people.

                                     

But we are still at the beginning of this transformation. Beyond Facebook Pages and Verified Accounts on Twitter, a world of possibility lies in wait for marketers and the companies that connect them with customers.

Platforms are looking to create new ways to integrate brand experiences into their services—instead of relying on standardized display ads. How will social advertising evolve to take advantage of new ad formats, data streams, and influencers that make up their extended web ecosystems? How would brand marketers like to be integrated? How about consumers?

NYC Media Lab is assembling a select group of platform owners, digital marketers, and academic experts for a panel discussion of the future of Innovation in Social Advertising. If you'd like to attend, please contact us.  

When & Where



4As (American Association of Advertising Agencies)
1065 Avenue of the Americas
16th Floor
New York, NY 10018

Wednesday, April 11, 2012 from 4:00 PM to 7:30 PM (EDT)


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Organizer

NYC Media Lab

NYC Media Lab is a collaborative platform for innovation, connecting companies and researchers advancing digital media. The NYC Media Lab is a consortium of the NYCEDC, NYU Poly and Columbia University. 

Follow NYC Media Lab on Twitter: @nycmedialab

www.nycmedialab.org

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