The social web has already changed how brands interact with people. But we are still at the beginning of this transformation. Beyond Facebook Pages and Verified Accounts on Twitter, a world of possibility lies in wait for marketers and the companies that connect them with customers.

Platforms are looking to create new ways to integrate brand experiences into their services—instead of relying on standardized display ads. How will social advertising evolve to take advantage of new ad formats, data streams, and influencers that make up their extended web ecosystems? How would brand marketers like to be integrated? How about consumers?

NYC Media Lab is assembling a select group of platform owners, digital marketers, and academic experts for a panel discussion of the future of Innovation in Social Advertising. If you'd like to attend, please contact us.