Mission Driven Marketing Part I: Maximizing Marketing’s Strategic Impact

Date: February 23, 2012

Time: 8:30 - 10:00 AM Breakfast Mtg.

How does your marketing strategy deliver on achieving the goals of your organization’s mission? Join other nonprofit marketers and learn how to best integrate and translate your mission into your marketing strategies from a leading nonprofit strategy expert, Angela Geiger, Chief Strategy Officer of Alzheimer’s Association. In addition to hearing from the speaker, there will be plenty of time to ask questions of both her and your fellow nonprofit marketers.      

8:30 am - Registration, networking and continental breakfast

8:45 am - Welcome

9:00 am - Angela Geiger, Chief Strategy Officer, Alzheimer’s Association

9:30 am - Q&A

Complimentary continental breakfast will be provided.

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Speaker bio

Angela Geiger coordinates efforts to maximize the strategic impact of the Alzheimer’s Association. Angela also leads the Constituent Relations team to develop and deliver marketing, mass market fundraising and programmatic offerings to further improve the association’s efforts combating the disease.

Prior to her work at the Alzheimer’s Association, Angela spent eight years at the American Cancer Society in a variety of customer-focused leadership roles in the areas of mission delivery, fundraising and marketing. She earned her BA and MBA from the University of Pittsburgh.

Alzheimer's Association is the leading, global voluntary health organization in Alzheimer's care and support, and the largest private, nonprofit funder of Alzheimer's research. The Alzheimer’s Association has been recognized as the top large nonprofit to work for and number five in the top 50 nonprofits overall by The NonProfit Times, the leading information provider for the nonprofit sector.

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 Mission Driven Marketing Series

The Chicago AMA Nonprofit SIG’s Mission Driven Marketing Series is a four-part series focusing on making your mission the center point of your marketing strategies beginning with how to establish your marketing strategies and carrying them through metrics establishment and measurement, donor and constituent engagement, and fundraising activities.

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Nonprofit Marketing SIG

The Nonprofit Marketing SIG cultivates a community of nonprofit marketing professionals; connecting, learning and collaborating on marketing strategy and tactics in the areas of fundraising, philanthropy and social advocacy.

The Nonprofit Marketing SIG is just one of Chicago AMA’s nine new Special Interest Groups: Consulting & Professional Services, Consumer Packaged Goods, Digital & Social Media, Financial Services, Healthcare Marketing, Integrated Marketing & Communications, Market Research and Marketing Higher Education.

Connect with the marketers in your industry who tackle the same challenges and opportunities as you. Meet other SIG members face-to-face in uniquely collaborative, conversational environments to share experiences and marketing wisdom. Continue the conversation online through a variety of chapter communication channels.

SIG events and activities are open to Chicago AMA members and non-members.

Click here to join a SIG and stay informed about upcoming SIG activities, or email sigs@chicagoama.org for additional information.