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Michael P. Guillory
Worldwide Brand and Communications Manager, DLP® Products
Texas Instruments
With today’s tighter budgets and heavier marketing scrutiny, it is critical to provide clear details on how marketing and communications programs are performing. At this luncheon, you will learn how to utilize unique, new and tested methodologies to communicate results from marketing programs for detailed-oriented audiences who may misunderstand marketing in general. By co-existing in an engineering-focused environment, Michael P. Guillory, Worldwide Brand and Communications Manager for DLP Products at Texas Instruments, has learned real-world tactics for delivering black and white results summaries for traditional marketing activities from branding, eMarketing, events and more which often present difficult-to-report results. Anyone struggling to justify budgets won’t want to miss this one.
You’ll get tips on how to:
Deliver unexpected metrics that show true revenue-generating results
Provide concise information that speaks to non-marketing professionals
Justify marketing programs that are notorious for delivering “soft” results
Strengthen the presentation of your marketing deliverables
Register before 7:00 p.m. (CST) on February 14 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration.
Please note DFW AMA's no-show policy: all attendees who pre-register will be required to pay online. Registrants may receive a full refund of the registration fee if cancellation is requested at least 48 hours prior to the event. Cancellations requested within 48 hours of the event will result in forfeiture of the registration fee.
When & Where
Bent Tree Country Club
5201 Westgrove Drive
Dallas,
TX 75248
Wednesday, February 15, 2012 from 11:15 AM to 1:00 PM (CT)
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