Identifying and Activating Communities of Interest on the Social Web

Marketers clearly recognize the enormous growth in the amount of social interactions that occur online each day. But the real story effecting marketers isn't how much growth there has been, rather how these social interactions have changed the way consumers make purchasing decisions.  Consumer buying decisions are now highly influenced by information obtained in their peer-to-peer networks.  These online communities, with their inherent trust and loyalty networks, are sitting side-by-side with search, and literally changing the way consumers take in information and choose which products to purchase.

Im this new world (called the "conversation layer"), where advice seeking and advice giving behavior happens faster than brands can sometimes react, marketers must continually monitor and find ways to identify and activate the communities that matter most to their brand.

In this session we will cover:
· How these new social channels are driving your customer’s buying decisions are affecting  your marketing efforts
· How to identify the communities that matter the most to your brand 
· How to engage and activate those areas to intersect the buying

About Matt Goddard

As Chief Executive of R2i, Matt Goddard brings deep understanding of social network theory and digital marketing platforms to r2i's clients and partners. His visionary thinking about brands and the engagement strategies that activate “communities of interest” has attracted a national clientele, including Black and Decker, Microsoft, Scientific American, and Forbes among many other familiar companies. Matt's energy and passion for rallying brands to become digital publishers has made him a highly sought after speaker who regularly contributes to academic and business forums on the future of marketing communications in a peer to peer world.

Servicing b2c and b2b brands, r2i increased revenues 337% from 2006-2009, and now has offices in Baltimore, Boston, Metro DC, and Seattle. In 2011, r2i was ranked on the Inc. 500 | 5000 Advertising and Marketing Industry List for the second consecutive time. 

Prior to launching r2i, Matt was co-founder of Impreza, a leading digital marketing and technology firm. After the acquisition of Impreza by Sinclair Broadcast Group (SBGI), Matt began Round 2 Communications (R2), which then morphed into R2integrated (r2i).

A graduate of Towson University and Carey Business School of The Johns Hopkins University, Matt is also responsible for R2i ventures, a division of r2i that makes equity investments in start-up companies launching unique and innovative technologies.

Additional Event Details:

American Brewery Building
1701 North Gay Street
Baltimore, MD 21213

Secured parking available behind building.

Dinner and beverages will be in provided.

For questions the day of the event, please contact Katie Roberts at 301-775-8278.

AMA Baltimore Learning Partner Event

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