This course looks at how to develop your Fundraising Strategy. It will provide a structured road map and relevant tools to enable you to link together fundraising sources and the areas you need to fundraise against.

Target Audience: This course will benefit the senior fundraiser within your charity, such as the CEO or the Director/Senior Manager leading the fundraising function.

Learning Outcomes:  At the end of this course, participants will be able to: 

• Describe the purpose of a fundraising strategy and where it fits with other organisational strategies and plans.
  
• Identify the key elements of a fundraising strategy
  
• Utilise strategic planning tools such as SWOT analysis.
  
• Develop a fundraising strategy for their own charity.
  
• Implement the fundraising strategy taking into account potential risks.
  
• Plan for regular review and monitoring of the fundraising strategy.