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Event Details
AMA Baltimore | Marketing Technology Special Interest Group
What is Marketing Automation?
In this seminar Joe Zuccaro, CEO of Allinio, will review the different marking automation platforms used in lead management. From setting up a lead management process to implementing a lead scoring system, Joe will provide a framework for marketing to the sales funnel. He will also explain how business personas and content management play into the lead management process. Participants will receive an overview of the different marketing automation solutions, what to look for when selecting one of these solutions, and how each integrates with CRM systems.

About Joseph Zuccaro
Joseph Zuccaro has over 25 years of experience in marketing, sales, and business development with product and service companies. He is the President and CEO of Allinio, a Marketing Automation professional services firm helping organizations plan and implement web-based technologies to gather, store, analyze, share, and act upon data that maximizes marketing ROI and drives higher revenue. He has been blogging about these technologies for five years.
He is a member of the Marketing Automation Institute, participates in marketing roundtables on Focus.com and has spoken at the Online Marketing Summit. He also founded the B2B Twitterer of the Year Award, which recognizesB2B organizations for outstanding contributions in practicing, promoting, and enhancing professional business via the micro-blogging sensation Twitter.
Joe earned a BS in Logistics, Transportation, & Supply Chain Management and an MBA with a concentration in B2B Marketing from the Smith School of Business at the University of Maryland.
Location:
Hyatt Regency
300 Light Street
Baltimore, MD
http://baltimore.hyatt.com
Other Information:
Breakfast is included.
For questions the day of the event, please contact Katie Roberts at 301-775-8278
Attendee List
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When & Where
Hyatt Regency Baltimore
300 Light Street
Baltimore,
MD 21202
Tuesday, January 31, 2012 from 7:30 AM to 9:00 AM (ET)
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Hosted By
AMA Baltimore
The Baltimore Chapter of the AMA is the area’s leading provider of continuing education, networking opportunities and industry resources for marketing professionals.
Our Chapter is a dynamic group of several hundred marketing practitioners, educators and students. Membership in the AMA is a must for marketers who are seeking to gain a competitive edge, stay current on industry trends, advance their careers and continue to further their professional growth.