IBM’s 2010 Global CEO Study found that of 1500 CEOs surveyed, the majority believe the key to navigating today’s volatile, uncertain and increasingly complex business environment is creativity.  The ability to instil creativity throughout an organisation was rated as more crucial than rigor, management, discipline, integrity or even vision as a means to future success.

This one day conference at The British Library will explore whether this is actually the case.

Furthermore, it will consider how the dynamics between creativity, business and research is changing and delegates will be challenged to think about their place within this triangular relationship in new ways and will be provided with a real opportunity to make professional contacts in and beyond their sectors and fields.

It will present a diverse and provocative range of keynotes, panel discussions, case studies and interventions that will explore questions such as:

• Is creativity really being more sought after now than ever and if so, why?
• How does the corporate sector value creativity and vice versa?
• What are the pros and cons of government intervention in cultivating creativity?

Chairs: Rene Carayol and Hilary Carty. Speakers include: Dame Lynne Brindley (Chief Executive, British Library), Dame Helen Alexander (Deputy President, CBI), Professor Clive Holtham (Cass Business School), Professor Giovanni Schiuma (University of Basilicata and author of ‘The Value of Arts for Business’), Katie Greenyer (Pentland Brands Plc.), Mark Waugh (Art: Gwangju and SUUM Project), Maurice Biriotti (Chief Executive, SHM Ltd), Julianne Pierce (Blast Theory), Professor Ian King (LCF), Sarah Rowles (Director, Q-Art London), Sarah Taylor (Head of Learning and Development, Starcom Media Vest Group), Alistair Creamer (Director, Creamer and Lloyd), Geoff Colman (Head of Acting, Central School of Speech & Drama), Laura Garbini Beukes (The One-off), Mark Stevenson (Honda Dream Factory Project and author of ‘An Optimist’s Tour of the Future’), Clare Reddington (Director, i-Shed), Dr Kristian Jensen (Head of Arts and Humanities, British Library), Professor Andy Pratt (Professor of Culture, Media and Economy, King’s College London), Chris Moore (Technology Specialist,Tech City), Tristram Carfrae (Chair, Global Buildings Practice, Arup) and Dani Salvadori (University of the Arts).

The post-conference networking drinks will take place at Central St Martins brilliant new landmark building at King's Cross.

Venues: The British Library and Central St Martins