Email marketing has become an essential and integral part of Internet marketing and, indeed, marketing in general.

Email marketing is an affordable way to stretch a tight marketing budget, and unlike direct mail there is virtually no production, material or postage expense. Email marketing is 20 times more cost effective than direct mail and can cost as little as fractions of a penny per email.

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list. Overall, email communications sent to your prospect and customer lists can single-handedly improve the ROI of all of your lead generation and customer retention programs.

In this webinar, Ed Andriessen, CEO of Business Training Resource, a small business internet marketing consultancy, answers important questions about where to start and what to do with email marketing.

Ed will cover:

• Why is email marketing so critical to small businesses?
• Why is email the best option for customer relationship management (CRM)?
• Why must email marketing be permission based?
• What is the range of marketing applications – promotional, communications, referral, research and customer support?
• What type of lists should a small business be building?
• How do you build an email campaign?
• How do you use autoresponders?
• What are options for email management outsourcing or in-house?

If you’re a small business owner looking to get more business form the internet, take a moment to register and attend this valuable session.

To view the vast and varied experience of your instructor, Ed Andriessen, please visit his LinkedIn profile.