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Business of Fine Art Photography Series

Friday, March 24, 2006 at 6:30 PM - Saturday, March 25, 2006 at 3:00 PM (PT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Friday night session - ASMP Member ($10/advance; $15/door) Ended $10.00 $0.00
Saturday session - ASMP Member ($50/advance; $65/door) Ended $50.00 $0.00
Friday night session - APA, ATX, Student w/valid ID ($20/advance; $25/door) Ended $20.00 $0.00
Saturday session - APA, ATX, Student w/valid ID ($70/advance; $85/door) Ended $70.00 $0.00
Friday night session - Nonmember ($35/advance; $40/door) Ended $35.00 $0.00
Saturday session - Nonmember ($90/advance; $105/door) Ended $90.00 $0.00
EXTREMELY LIMITED! Saturday free "public" portfolio review (must supply 15 - 20 digital images that would fit into 500x500 pixel area prior to event) *Paid attendees for Sat. session only! Ended $0.00 $0.00
One-on-one private portfolio review with Thomas Werner (up to $175 value) Sat. after seminar Ended $50.00 $0.00
ASMPLA Chapter Guest Ended $0.00 $0.00
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Event Details

ASMP Los Angeles is proud to present Thomas Werner, New York Gallery owner, exhibiting Fine Art Photographer, ASMP National Board Member and Director of the BFA Photography Program at Parsons, The New School for Design, in New York, who will teach two remarkable, intensive and very timely programs. Friday Evening Session (Full dinner included!): The Business of Fine Art Photography What is a fine art photograph? Where do you market you fine art work? What are your goals? Where is your market? How do you reach that market, present your work, and create marketing materials and a web site? How do you build a relationship with a gallery, and what happens if you do get an exhibition? The world of Fine Art Photography is changing as rapidly as the commercial market place. During this time of change it is important to develop multiple revenue streams to support your business. It is also important to keep your vision fresh and alive. Creating and properly marketing a body of fine art work will help you achieve these goals. Saturday All-Day Program (Full lunch included!): Strengthening Your Vision as a Fine Art Photographer What is the difference between a fine art photograph and a commercial image? Why are Andreas Gursky’s images of the Prada Store considered fine art and selling for tens of thousands of dollars while yours are considered commercial photographs? How does one learn to see as a fine art photographer? What do you need to be aware of as you look through the lens or edit your work? What is the difference between the language of fine art and the language of commercial photography? Many photographers understand how to edit and market their portfolios for commercial work, but have a much more difficult time editing and marketing their fine art work. During a whole-class session, Thomas will conduct four “public” portfolio reviews of individuals from the class. (To be considered for one of these four reviews, you must provide between 15 and 20 digital images that would each fit into a 500 pixel by 500 pixel space, bring a hard copy of your printed portfolio to class and sign up below.) Attendees will watch as Thomas discusses the appropriate market and cohesiveness of each photographer’s work, the flow of each edit, how to market your fine art work and the appropriate places to do so. After the whole-group session ends mid-afternoon, Thomas will conduct individual fine art portfolio reviews on-site. Note: Availability for individual portfolio review is extremely limited, so advance registration is highly recommended.