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Event Details
The event will focus on micro-blogging and have an emphasis on tools
such as Twitter and Yammer and how they are being used as both internal
and external communications tools. Social Media has finally hit that
point of maturity where there are proven businesses cases that can show
advertisers and marketers an ROI. Some companies use these tools for
customer service, some to promote new products or service and others
such as Dell have turned 2,475 followers on Twitter into $1 million in
revenue.
What Will You Learn?
- How to measure the ROI of micro-blogging and other social marketing techniques
- Relevant examples of how real brands have used Twitter to drive consumer behavior
- How to effectively monitor Twitter to keep a finger on real time trends and memes in your industry
Agenda:
- Registration & Light Breakfast
- Presentations, Followed by Q & A
Comfirmed Speakers Include:
- David Alston, Vice President of Marketing & Community - Radian6
- Kyle Flaherty, Director of Marketing and Social Media - BreakingPoint Systems
-
Paul Dyer, Managing Director - COi New Media
- Steve Mast Vice President–Managing Director - Delvinia Interactive
Other Upcoming Profectio Events:
Shop Online '09 - April 21
When & Where
130 West Centre
130 Dundas Street West
Third Floor
Toronto,
Ontario M5G1C3
Canada
Tuesday, March 24, 2009 from 8:00 AM to 12:00 PM (ET)
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Founded in 2006, Profectio is connecting Canada's communities, which for us includes advertising, marketing, public relations and technology as it relates to the online world. Each day we provide our readers with announcements, interviews, news and stories about companies from across Canada. Profectio also plays host to a number of events through out the course the year such our "Social Media – Sex & Sizzle" "As the World Searches" and "Digital Advertising – What is Next" and "Word Up – Canada's Word of Mouth Marketing Conference." Profectio Network also includes PR In Canada, dedicated to covering Canada’s communications and public relations industry. Our newest publication, Clean Tech Corner covers the Clean Technology space across Canada.
