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Event Details
In 2002, Edible Ojai, a publication celebrating local food culture, was launched. With the vision of co-founders Tracey Ryder and Carole Topalian, the idea to showcase the bounty of Ojai has now evolved into a portfolio of over 60 titles, from Vancouver to Chicago to Santa Barbara, and the brand, Edible Communities.
Tracey Ryder and Carole Topalian will discuss their experience building the Edible Communities brand and how their idea to highlight farmers, fishers, chefs, vintners, and food artisans alike has become so successful that they add magazines at a rate of approximately 10 per year.
Their success can be attributed to maintaining a consistent brand across all publications. With the elegant photographs and eloquent but accessible copy, they maintain a standard of excellence across all publications. Additionally, each publication works with journalists who are local food advocates, who write with a community voice, reside where they publish and savor the culinary products produced there.
Join us for an exciting glimpse into a local success story that exemplifies the art of building and expanding a brand.
When & Where
Fess Parker's Doubletree Resort Santa Barbara
633 East Cabrillo Boulevard
Santa Barbara,
CA 93103
Wednesday, February 22, 2012 from 11:30 AM to 1:30 PM (PT)
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Hosted By
NAWBO Santa Barbara
The National Association of Women Business Owners propels women entrepreneurs into economic, social and political spheres of power worldwide.
We work to:
STRENGTHEN the wealth-creating capacity of our members and promote economic development
CREATE innovative and effective changes in the business culture
BUILD strategic alliances, coalitions and affiliations
TRANSFORM public policy and influence opinion
As the voice for women business owners, the National Association of Women Business Owners (NAWBO) attracts, supports and motivates women entrepreneurs through dynamic programming, committed and influential corporate partners, membership growth, financial strength and professionalism. We are a professional and powerful association that propels women business owners to success in the local and global business and political arena.