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Kevin Clancy: Avoid Testosterone-driven Decisions, Build Results-driven Marketing
Tuesday, February 28, 2012 from 6:00 PM to 8:00 PM (EST)
Inspiration, Aspiration and Transformation:
Overcoming Testosterone-Driven Decision Making and
Problematic Research to Build Extraordinary Strategies
Many marketing programs fail. Why? Because companies often rush to judgment and action based on problematic research, driving their businesses in the wrong direction!
Kevin Clancy, leading marketing expert and co-author of seven business books, has witnessed these marketing snafus throughout his 30-plus years in the the business. This is why he is on a mission to change the way people think about and practice marketing.
AMA Boston invites you to meet with Kevin as he shares his experiences and will describe the tools you need to build an inspirational, aspirational, transformational marketing strategy infused with digital insights that will change your brand’s trajectory, career path, and perhaps your entire company.
Kevin J. Clancy, Ph.D.
Chairman of Copernicus Marketing Consulting and Research
Date: Tuesday, February 28, 2012
Registration/Networking: 6:00 p.m. - 6:45 p.m.
Panel Discussion: 6:45 p.m. - 7:45 p.m.
Q & A: 7:45 p.m. - 8:00 p.m.
Location: Hyatt Regency Boston, One Avenue de Lafayette, Boston MA 02111
- Pilgram Parking - Lafayette Place Garage, 1 Avenue de Lafayette
- Millennium Place Garage - Located at The Ritz-Carlton, 10 Avery Street
- Boston Common Garage - Located under the Commons, 0 Charles Street
MBTA: Orange or Red Line to the Downtown Crossing stop.
Please note that ticket purchase is non-refundable.
This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.