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Dallas Executive Luncheon - What a Brand Is, Does, and Becomes: The Holistic Imperative
Wednesday, January 18, 2012 from 11:15 AM to 1:00 PM (CST)
Dana Arnett, VSA Partners
Join the DFW AMA for our first Dallas Executive Luncheon of 2012 and get your marketing year off to a great start!
The 21st Century has delivered an abrupt wake-up call to modern business leaders. Harsh economic conditions and increasingly skeptical & fickle customers have turned many markets into hostile, expensive battlegrounds with diminished prospects for profitable growth. All of which leaves most marketers scrambling for relevance in a world that doesn’t seem to be talking to them anymore. In “What a Brand Is, Does, and Becomes: The Holistic Imperative,” Dana will share a powerful new view for igniting and leveraging your brand in the marketplace – and how this approach has been successful for companies such as IBM, Cole Haan, and Harley-Davidson.
Register before 7:00 p.m. (CST) on January 17 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration.
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