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Event Details
Dana Arnett, VSA Partners
Join the DFW AMA for our first Dallas Executive Luncheon of 2012 and get your marketing year off to a great start!
The 21st Century has delivered an abrupt wake-up call to modern business leaders. Harsh economic conditions and increasingly skeptical & fickle customers have turned many markets into hostile, expensive battlegrounds with diminished prospects for profitable growth. All of which leaves most marketers scrambling for relevance in a world that doesn’t seem to be talking to them anymore. In “What a Brand Is, Does, and Becomes: The Holistic Imperative,” Dana will share a powerful new view for igniting and leveraging your brand in the marketplace – and how this approach has been successful for companies such as IBM, Cole Haan, and Harley-Davidson.
Register before 7:00 p.m. (CST) on January 17 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration.
Please note DFW AMA's no-show policy: all attendees who pre-register will be required to pay online. Registrants may receive a full refund of the registration fee if cancellation is requested at least 48 hours prior to the event. Cancellations requested within 48 hours of the event will result in forfeiture of the registration fee.
When & Where
Bent Tree Country Club
5201 Westgrove Drive
Dallas,
TX 75248
Wednesday, January 18, 2012 from 11:15 AM to 1:00 PM (CST)
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