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Event Details
The Lean Startup is a management science for entrepreneurs of all kinds. It enables rapid customer-centric iteration. It helps startups test their vision before it's too late. It is a tool for people who want to change the world.
The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk.
Two Speakers, Dr. Douglas Crawford, Director of Industry Alliances and Associate Executive Director of QB3, and Andre Marquis, Executive Director of the Lester Center for Entrepreneurship and Innovation speaking at the event.
Doug will talk about the concept of "Lean Startup", that worked successfully in the software industry as well as in biotech (Genentech), where a company starts with minimal personnel and capital, and evolves through early product release and an agile response to frequent customer feedback.
Andre Marquis, a huge fan of lean in pharma where appropriate will share his experiences on lean startups. Andre co-founded Chorus at Eli Lilly -- www.choruspharma.com -- which, with a strong focus on correctly building credibility inside a large company, is just Silicon Valley scalable startup philosophy applied to human clinical proof-of-concept which, luck would have it, represents about 45% of probability of technical success in pharma development.
Social/Beer Hour: We will have a social hour after the event, which ends around 7.30 pm, where you get to interact with the speakers and other attendees.
When & Where
Wells Fargo Room, Haas School of Business
UC Berkeley
Berkeley,
CA 94720
Wednesday, January 18, 2012 from 5:45 PM to 8:45 PM (PST)
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