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Press Access: L2 & Buddy Media Webinar: Facebook IQ Index®
Wednesday, June 27, 2012 from 10:00 AM to 11:00 AM (EDT)
To enter webinar:
• REGISTER for a ticket above (under Ticket information)
• JOIN the webinar June 27 at 10:00am EST at: https://l2thinktank.adobeconnect.com/_a949160066/l2facebookiq2012/
• Select "ENTER AS GUEST" No username or password required
To call in:
• TOLL-FREE ACCESS NUMBER: 1-800-920-7487
• DIRECT DIAL / INTERNATIONAL ACCESS NUMBER: 1-404-920-1710
• PARTICIPANT CODE: 93365953#
Founder | L2
Scott is the founder of L2, a think tank for digital innovation, and Clinical Professor of Marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.
In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under age 40 “whose accomplishments have had impact on a global level.” Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer and Berkeley’s Haas School of Business.
Director, Research & Advisory Services | L2
Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Research & Advisory Associate | L2
Daniella is a Research and Advisory Associate at L2 where she leads several Digital IQ Index® reports. Starting her career as a marketing communications manager for a leading global defense contractor, she directed the company’s creative programs and the rebranding of newly acquired divisions. She was later hired to lead public relations for the Israeli Consulate in Boston and guided the local implementation of the country’s nation-branding efforts while spearheading the consulate’s social media integration. Daniella received a B.A. in Politics with International Studies from Warwick University (U.K.) and an M.S. in Integrated Marketing from NYU.
L2 is a think tank for digital innovation.
We are a membership organization that brings together thought leadership from academia and industry to drive digital marketing innovation. Drawing from original research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our partners.
Please visit us at: www.L2ThinkTank.com
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