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Event Details
Online Registration Is Closed. Please Register at the Door.
Value from Customer Data: Do You Know What To Look For?
Technology advancements have made it much easier for companies to capture an abundance of data about customers and prospects. The problem, however, is determining which data points are the most important. What are the key metrics that marketing executives need to craft a meaningful data conversation to uncover strategic opportunities and build successful outcomes?
Join our panel of accomplished analytics experts. Each panelist will share case examples and key insights on how the top tools of the trade can help you define the right customer metrics for your business, prioritize among rich resources of data to find the top 5-10 key data points, match metrics to short and long-term strategies, interpret data from social media channels and more.
GUEST SPEAKERS
Susan Gold
Vice President, WW Marketing Strategy & Planning
IBM Global Business Services
Jeff Nicholson
Vice President of Global Marketing, Customer Analytics and Interaction
Pitney Bowes Business Insight
Don Ryan
Senior Partner
iKnowtion
MODERATOR
Dr. Richard C. Hanna
Assistant Professor of Marketing
Northeastern University’s College of Business Administration
EVENT DETAILS - Online Registration Closed, Please Register at the Door
Date: Tuesday, November 29, 2011
Registration/Networking: 6:00 p.m. – 6:45 p.m.
Panel Discussion: 6:45 p.m. – 8:00 p.m.
Refreshments: Appetizers with Cash Bar
Location: Hult International Business School, 1 Education St, Cambridge, MA
5th Floor Atrium
Parking:
Metered street parking is available. In addition, the Museum of Science right across the street offers parking for a flat rate of $7 after 5:00pm.
Hult International Business School is located between Science Park and Lechmere on the Green T line and shuttle service.
Please note that ticket purchase is non-refundable.
This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.
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When & Where
Hult International Business School
One Education Street
Cambridge,
MA 02141
Tuesday, November 29, 2011 from 6:00 PM to 8:00 PM (ET)
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