Contact Sales & Marketing Executives Victoria for event and ticket information.
Thursday, January 29, 2009 from 11:45 AM - 1:30 PM (PT)
James Carter from Path Marketing Inc. will speak on the benefits of CRM and simple ways that every business can take advantage of it by asking yourself a simple question: 'where are the leaks?'
· Where do we leave money on the table
· Is our follow-up better or worse than our competitors?
· Where do we loose deals when we shouldn't?
· Do we manage to keep our brand in front of customers?
· How can I coach my sales team better? Do I really have insight into what activities are driving success?
CSO insights magazine did some research and found that over 80% of sales leads aren't being handled in the ideal fashion; not only that, over 50% are dropped without appropriate follow-up at all. Almost every business process has leaks, sales and marketing just happens to have the most expensive ones, but also the easiest to fix. Mr. Carter will spend 30 minutes outlining 2 case studies of BC companies that have seen quick returns by adopting a simple database system in their organization.
Case studies from:
The Drum Café: how the world's fastest growing team building company found $500K in extra business just by improving database marketing and sales lead management.
The Green Living Show: how a start-up show became one of the most successful consumer shows in Canada in 2 years, managing a remote sales team across Canada.
What You'll Learn:
· 3 Ways to ensure you purchase the right system
· 3 easy tips to get a CRM (customer relationship management) system working for you if you're struggling
· 3 Ways to get more from less with CRM
· How Canada's highest growth companies use CRM to drive results: sales and marketing leadership + goals & accountability X coaching
Speaker Bio:
James Carter is Founder and CEO of Path Marketing Inc; a Business Development company specializing in Business to Business Lead Generation, Sales Consulting and CRM Systems for some of Canada's fastest growing companies. James has helped hundreds of SME to mid-market companies to create systems that support sales teams to thrive. Over the years, Path Marketing has grown with its customers and now takes a leading role with many in improving their overall business development process to create reliable and consistent results from lead generation to close.
James is a certified consulting partner for ACT! Salesforce.com and Google's AdWords lead generation system.
SME - Sales & Marketing Executives Victoria is a long standing Victoria based organization focused on sales and marketing professional development for Executives, Managers, Experts or Business Owners.
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