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Management Center's Brand Evaluation Workshop: How To Evaluate All Aspects Of Your Marketing, Communications And Fundraising Materials
Tuesday, April 17, 2012 from 9:00 AM to 12:00 PM (EDT)
White Plains, NY
Presenter: Howard Adam Levy, Principal, Red Rooster Group. Howard is an award-winning designer and brand strategist who has been helping nonprofits improve their branding, marketing and design for more than 20 years. Working on national, regional and local levels, he has helped organizations to define their marketing strategy, create compelling websites, launch award-winning publications, and appeal to donors. His articles have appeared in Guidestar.org, Nonprofit Advantage, Fundraising Success and other leading websites and publications. Howard is sought after as a speaker on branding and marketing issues at nonprofit conferences.
The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them. Therefore, it pays to know how well you are doing in all areas of your marketing, communications, and fundraising. This 3-hour hands-on workshop will give you the tools for thoroughly evaluating your organization's brand.
Topics to be discussed:
A worksheet is provided so that you can evaluate your:
• Organizational readiness and capacity to produce great marketing.
• Brand fundamentals including your name, tagline and logo
• Website, email marketing and social media
• Printed materials including brochures, flyers, newsletters and publications
• Fundraising materials and event promotion
• Technology used for your marketing and fundraising
• Tracking and reporting your results
This workshop will give you a sense of your marketing strengths and weaknesses, so that you can learn what you need to improve and help you prioritize your fundraising efforts to get the maximum return. You are sure to leave with some great insights that you can apply right away.
Who should attend: Executive directors, program directors, business operations managers and marketing and communications staff. Open to the first 30 registrants.
When & Where
Future Workforce Coalition of the Lower Hudson Valley Steering Committee
Dennis McDermott of JP Morgan Chase
Harold Peterson of Provident Bank
Mimi Vilord of United Way of Rockland County
Naomi Adler of United Way of Westchester and Putnam Counties
Kathy Halas of Westchester Child Care Council
Jane Brown of Child Care Resources of Rockland