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Event Details
ANLT201 - Mobile Research
Mobile Modes Research
Edwin Wong, Director of Market Research, Yahoo!
Yahoo! will present its landmark Mobile Modes study which takes a closer look at mobile Internet usage in order to answer some important questions for marketers:
·What types of content are mobile Internet users consuming on their phones
·Where and when are mobile users typically viewing this mobile content
·What are the key motivations that drive consumers to use the mobile Internet and how can marketers optimize their mobile advertising to improve effectiveness
Hosted By
Heartland Mobile Council
The Heartland Mobile Council is a Chicago-based non-profit organization whose mission is to educate brands on how to use mobile marketing effectively. The HMC aims to be a safe forum for marketers and companies to learn how to use this new marketing channel to grow their businesses and enrich their brands. For more information, please visit http://heartlandmobilecouncil.org
