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Event Details
The LA Kings have become leaders in the digital and social media space within the NHL and sports industry - activating their fans as their most powerful marketing tool. This discussion addresses the key social and digital initiatives that helped the Kings achieve profound results utilizing Facebook, Twitter, Pandora and more. In addition, case studies, tactics and best practices are revealed, insights meaningful to businesses beyond the world of sports. As the Kings look forward to the 2011-12 season, their upcoming strategies and digital partnerships are also discussed.
What: Harnessing the Passion and Power of the Fan
When: Friday, October 28, 2011
11:30 AM - 1:30 PM
Where: Intuit corporate offices, 7535 Torrey Santa Fe Road, San Diego, CA 92129
Cost: $20.00
Meet the Speaker:
Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. A passionate and driven team leader, Jonathan successfully empowers his team to turn ideas into action,while operating within a budget and focusing on profitbility. His extensive experience and knowledge of current lifestyle and market trends allows him to bring a fresh and creative approach to each project.
In his 10th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets in Los Angeles: STAPLES Center, The Los Angeles Kings and The Home Depot Center, (a $150M venue launched in 2003 that is home to the LA Galaxy). Four years ago, Jonathan shifted his role within AEG to focus on the Kings and currently serves as the Vice President of Marketing for the hockey club, overseeing the team’s advertising and promotions, website, digital media strategy, game presentation and events.
Jonathan’s marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, Daily News, Forbes.com, MSN.com, Fast Company, Life Magazine.com, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV, FoxSports.com and SI.com. In 2005, Jonathan helped to successfully re-launch the Los Angeles Kings after a year-long NHL lockout. In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, Ten World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.
Cheers,
The iMarketers: Lee Mills, Chris d'Eon, Thad Kahlow, Kelly Abbott, Jennifer Juckett, Jimmy Hendricks & Richie Hannah
When & Where
Intuit Campus, San Diego
7535 Torrey Santa Fe Road
Intuit Summit Café, building #2,
San Diego,
CA 92129
Friday, October 28, 2011 from 11:30 AM to 1:30 PM (PT)
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Hosted By
iMarketers
Marketers is an exclusive group of the best of the best internet marketing minds in San Diego. Each month we will have special events bringing together marketing specialists to discuss and solve internet marketing challenges and opportunities. The group will be comprised of a council who will organize and lead iMarketers and a select group of influencers.
The iMarketers council will select companies with interesting marketing challenges to present to the council and influencers. The group will then provide solutions, advice, and the council will publish a formal case study and recommendations. We will also produce periodic white papers, host special events at conferences like the Online Marketing Summit or with angel and venture capital investors in the San Diego Area as well as our good old educational events.
Our goal is to connect the best of the best internet marketers in town, but also help San Diego businesses with their internet marketing challenges.
Members must be formally invited by the group. We don’t want to be elitist, but we will be selective.
Hi Everyone, We are looking forward to seeing you today for our luncheon with the L.A. Kings. We have an update on the address; we will be in building #3:
7535 Torrey Santa Fe Road
Intuit Summit Café, building #3,
San Diego, CA 92129
*The Chipman Conference room
Come to the lobby first, sign in and there will be a sign and or one of us to greet you. Here is the agenda:
11:30 AM – 12:00 PM: Arrive, grab some food and mingle
12:00 AM – 12:30 PM: Introductions
12:30 AM - 1:30 PM: Presentation / Discussion
If you get lost or have any problems, call me on my cell phone: 619.806.8424
Cheers!
iMarketers: Lee Mills, Chris d’Eon, Thad Kahlow, Jennifer Juckett, Richie Hannah, Kelly Abbott & Jimmy Hendricks
