How To Win at Multicultural Marketing

The buying power of the multicultural marketplace is growing rapidly and is estimated to be $3.6 trillion by 2015.  From music to fashion to politics, multicultural consumers are the influential new mainstream.  As American demographics continue to shift, more companies and brands are developing culturally relevant public relations campaigns designed to reach African-American, Hispanic and Asian consumers.  Communications practitioners must be armed with the knowledge and tools to be effective and win at multicultural mareting.  Come and learn from the experts about innovative, impactful strategies and tactics that will help build your skills in developing successful multicultural campaigns.

Panelists:

• Cheryl Pearson-McNeil, Senior Vice President – Public Affairs and Government Relations, Nielsen
• Shannelle R. Armstrong, Director, Public Relations, Sears Holdings Corporation
• Karina Diehl, Corporate Communications Manager, MillerCoors

Moderator:

• Queta Bauer, Principal, Cultural Communications, LLC
  

SCHEDULE

11:30 am    Doors Open / Registration Begins

12:00 pm    Lunch Served

12:25 pm    Program Begins

1:30 pm      Program Concludes

Come for a family-style luncheon and exceptional networking opportunities with some of Chicago's best and brightest communications professionals. (Vegetarian meals are available, request when registering.)

LOCATION & PARKING

Maggiano's Little Italy
516 N. Clark
Chicago, IL 60654

(valet parking is available)

FEES

"Late Registration" (WAIVED FOR THIS EVENT!) fee applies after 5 pm on the Friday preceding the event.

We cannot process online registrations after 3 pm the day before the event. Walk-Ins (pay at the door) are welcome at the rates shown:

*Only PCC members in good standing may register at the "member" rate.

**Non-members who register at the member rate will be billed for the difference.

CANCELLATION FEE

Cancellation policy: if you need to cancel your reservation, you must call the PCC office by 12:00 noon on the Monday preceding the event; otherwise an invoice in the amount of your registration fee for the event (as applicable) will be sent to you.