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Event Details
Session 2: Developing a Brand and Positioning It to Stand Apart from the Crowd.
Creating a longstanding and successful brand takes more than a good name and a logo. This session will include two talks on how to clarify the vision of what your business can be and the process of creating the story that surrounds it. (keywords: messaging, value proposition, publicity)
Talk 1: Creating a great brand strategy.
Michael Duda - Managing Partner, Consigliere Brand Capital
Tai Foster - Senior Manager, Communications at Under Armour
Talk 2: Public Relations and Creating Your Story. Marketer + Agent +Journalist -
Kevin King - Senior Vice President, Horn Group
Tami Forman - Senior Director, Global Corporate Communications at Return Path,
Lauren Goode - The Wall Street Journal Digital Network
When & Where
Cooley
The Grace Building
1114 Avenue of the Americas
New York,
NY 10036
Wednesday, October 19, 2011 at 6:30 PM (ET)
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