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Location: Event Postponded, (please register to be notified for 2012 dates)
Social Media with Facebook, Twitter and platforms like Change.org and Awaaz.org are changing are playing a pivotal role in bringing about social change via the power of the people.
Twitter: 100M+ Active Users, 600K New Accounts and 200M+ Tweets / Day
Facebook: 800M+ Active Users, 900 million+ objects that people interact with daily, average user connected to 80 community pages, groups and events.
Come and learn how to promote a cause, garner support for your work as well as learn how to leverage social media platforms like Facebook and Twitter to virally spread your message and spark debates and conversations.
- Create and Operate: Facebook, Twitter, Change.org (create petitions)
- Spread the word: Writing and distributing press releases, PR tactics and strategy, blogs and website, bulk email, live event streaming
- Monitor: Ongoing campaign performance; analyze statistics, re-adapt, and also auto-monitoring Social Conversations and Google News.
- Group Collaboration: Identify and organize a list of resources you have, what you still require, mobilize resources quickly and communicate online efficiently. Engage and interact using Google docs, Google forms, Google groups
- 9- 10 am : Campaigns that brought about significant change
- 10 -11 am : Inner workings of the Free Pancho and Bank of America campaigns
- 11 - 12 pm : Learn about how to go viral on Facebook
- 12 - 1 pm : Lunch Break
- 1 - 2 pm : Learn how to go viral on Twitter
- 2 - 3 pm : Petition platforms: Awaaz and Change.org, Presented by Industry Expert
- 4 - 4:30 pm : Conversation Monitoring Platforms such as SocialSprout
- 4:30 - 5 pm : Closing and Q&A
When & Where
San Francisco,
CA
Saturday, December 24, 2011 from 9:00 AM to 5:00 PM (PST)
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