Monthly Lunch Program - Jan. 14, 2009

"The Value of PR and Brand Planning"

Join us as we explore the critical issue of public relations as a valuable component of brand planning and how brand planning provides another direction for public relations in the marketing communications process.

Prior to our program will be the inaugural presention of our newest Trumpet Award -- The Brand Builder Award --to Illinois Institute of Technology for its 2008 Golden Trumpet Award-winning entry "Building Brand Equiity." As a reflection of the vital role that public relations plays in advancing a brand, this new Trumpet award will be honored in years to come as one of the top four awards celebrated at our annual Trumpet Awards.

Panelists

• Jack Trytten
  PR & Branding Consultant / Author
  "When Marketing Fails"
• Kristine Pasto
  Director of Marketing
  Illinois Institute of Technology

SCHEDULE

11:30 am - Doors Open/Registration
Noon - Lunch Served/Program Begins
1:30 pm - Program Concludes

LOCATION & PARKING

Maggiano’s Restaurant
516 N. Clark Street, Chicago
Amarone Banquet Room

Use Grand Avenue entrance / Valet Parking available or Parking Lot across Clark Street

FEES

"Late" registration applies after 5 pm on Friday before the event.

We cannot process online registration after 3 pm the day before the event. Walk-Ins (pay at the door) are welcome at these rates:

$50 (members)
$60 (non-members)
$35 (students)

MEMBERS and NON-MEMBERS

Only PCC members in good standing should register at the "member" rate. Non-members who register at the member rate will be billed for the difference.

CANCELLATION FEE

Cancellation policy: if you need to cancel your reservation, you must call the PCC office by 12:00 noon on the Monday preceding the program; otherwise an invoice in the amount of your registration fee for the event (as applicable) will be sent to you.