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Gary Hoover How to Become an Expert in Any Industry (or Company) Class
Saturday, December 3, 2011 from 1:30 PM to 4:30 PM (CST)
Watch a video summary here: http://www.youtube.com/watch?v=Aot7W-eu-hM.
I will offer this class to the public the first time on Saturday afternoon, December 3, from 1:30 to 4:30 PM at the Tech Ranch, 9111 Jollyville Road, Suite 100, Austin, Texas. This is just east of the intersection of Mesa and Jollyville, south of 183 between MoPac and Loop 360.
I have been studying the economy, industries, and businesses since I started subscribing to Fortune Magazine when I was 12, 48 years ago. This led me to found the company that became Hoovers.com, one of the world’s top sources for information about industries and companies.
Every aspiring entrepreneur, every investor, every salesperson, everyone in business or raising money from businesses needs to understand companies and industries. And yet, when I taught at the University of Texas two years ago, one of the most glaring weaknesses of most of my students was their poor research skills. I sometimes found myself finding an answer in 10 minutes that they had looked months for.
Knowing where to look for answers is more important than knowing the answers. It is the key to knowledge.
In this intense three-hour class, which I have given my students and on a contract basis to companies who want their sales teams sharp, I will cover the key techniques I use to accelerate the process of becoming an expert on any industry or company. Many of the techniques work for almost any field you want to study.
The cost is only $99. You will earn this back in short order if you are trying to understand the business world around you.
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Student of Business, Serial Entrepreneur, and Teacher of Entrepreneurial Thinking