Monday, December 12

4:00- 5:30 PM

HSF II Auditorium

In his new book, Marketing for Scientists: How to Shine in Tough Times, author, and NASA astrophysicist, Marc Kuchner, Ph.D., provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.  

Join Dr. Kuchner for this workshop that aims to break the taboos and introduce scientists to the fundamental techniques from the business world that matter most to them, like sales, branding and relationship building. It uses the examples of Steve Jobs, George Lucas, and Barak Obama to show that marketing can be a positive, even healing force. It teaches scientists how to get their ideas across vividly while maintaining their integrity and building the outstanding reputations they need. Copies of Marketing for Scientists will also be available for purchase at this event (cash only).