Digital Marketing - Google AdWords

Tempted to run a Pay-per-Click campaign - like Google AdWords - to promote your business? Frustrated after a disastrous (& surely costly) experience with the AdWords? Thomas will present you how to ensure that you're getting the most from your Pay-Per-Click (PPC).

We’ll share all the mistakes we’ve made and lessons learnt on how to get the best return for your Pay-Per-Click (PPC) budget.  As dangerous as Google AdWords can be when you are a novice at it; it remains the fastest way to get to page 1 of Google.

 Testimonial

"I attended the Google AdWords seminar run by Tom Jeffs of Lucidica at the British Library in August. Since making the changes to our AdWords campaign for our spy shop, SpyOnYou.co.uk we’ve found our sales have doubled compared to the last three months. Thomas provided easy to understand guidance on what keywords to use in AdWords campaigns and what changes to make so that your adverts work effectively. Importantly, he teaches you how not to get caught out by running weak adverts and wasting money… after all you’re paying for them! Our AdWords campaigns are now paying for themselves through the sales we’ve made since the seminar. Thanks Thomas!"

Cameron Gowlett, Director of Cerberus Investigations.

About the presenter: Thomas Jeffs

Chief Technology Officer & Co-founder of Lucidica

With more than 10 years’ experience in supporting and consulting to small business in the UK, Tom is one of London's most sought after small business I.T. specialists.

In 1999 Tom founded Lucidica, a Microsoft Gold Partner providing outsourced I.T. support, consulting and training to small businesses with 1-50 staff.

He is a Microsoft Certified Systems Engineer (MCSE), has a Bachelor in War Studies from King's College London and a Masters in Public Policy from University College London.

His I.T. knowledge extends from Microsoft Server set up and configuration, website hosting & ecommerce, the best (and worst) backup and virus software, website and search engine optimisation - to technology products and hardware, and Apple products (in particular, the Apple Mac range).

Tom's ability to talk clients through complex and detailed technology problems and solutions means people understand their options and technology better and faster. He has personally trained many engineers and supported them through to becoming a Microsoft Certified Systems Engineer.