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Event Details
So you’ve been blogging for a while, but you’re wondering how to get noticed. And you’re worried your posts might be too long. And you think you might want to run advertising? In this 3-hour workshop, we’ll run through Blog Ethics 101 and help you think through the choices ahead. We’ll also look at several case studies of successful bloggers who have landed book deals and launched full-blown careers in writing. It’s not just about branding, it’s also about understanding the ethics and etiquette around posting recipes, photos, and comments. Consider
this your baptism into the pro blogger community.
About the instructors...
Tenaya Darlington (madamefromage.blogspot.com)
teaches Food Writing at Saint Joseph’s University. She freelance-blogs
for Di Bruno Bros. and has a monthly column in Grid Magazine. When she’s
not catching mice, she toils away at her latest project, The Di Bruno
Bros. Guide to Cheese (Running Press, 2013).
Marisa McClellan is a food writer, canning teacher, and dedicated
farmers' market shopper who lives in Center City Philadelphia. She's the
author of the blog Food in Jars, as well as a forthcoming book of the same name (to be published by Running Press in May 2012).
When & Where
Indy Hall
20 N. 3rd Street
2nd floor
Philadelphia,
PA 19106
Saturday, November 5, 2011 from 10:00 AM to 1:00 PM (ET)
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Hosted By
Tenaya Darlington and Marisa McClellan