Done right, it draws your target reader. Done poorly, it leaves your book in boxes or collecting dust.

Beautiful book design is a skillful blend of art and science that takes into consideration elements as diverse as emotion, mathematics, business, aesthetics, marketing and more.

Learn about the tools of the trade, and, how a book that effectively communicates you and your message comes to life from idea to finished product.

Book design---cover and interior---is a part of the publishing puzzle you simply cannot afford to leave as an afterthought. Learn from a professional book designer about the process and the pitfalls.


...presented by Dawn Putney

Dawn Putney is co-owner and founding partner of Toolbox Creative. Based in Fort Collins, Colorado, Toolbox is a creative agency that specializes in strategic marketing and thoughtful book design. Toolbox delivers beautifully hand-crafted books and marketing strategies that help independent publishers tell their unique stories. Toolbox's creations have won them awards, accolades and much love from their ever-expanding family of clients.

Born and raised in beautiful, cold Litchfield, Minnesota, Dawn has been in the design and publishing industry in one way or another since high school. Her first job as an advertising typesetter for her hometown newspaper is where she developed her passion for the printed word and attention to detail. In 25 years as a graphic designer and marketing professional she has worked for some of the largest, and some of the smallest, agencies on both sides of the Mississippi.