This program is about sharing the new rules in the continuously changing landscape of communication. New Internet tools and applications are developed almost daily to help individuals and organizations better tell their story through digital marketing and personal branding.

Eighty percent of people with Internet access go to the Web first to find information about people, products and organizations. Blogs, podcasts, social media and Web 2.0 tools offer unique opportunities to level the playing field in the continuous effort to earn deeper attention of current clients and new prospects.

New media marketing is about the conversation, being engaged and attracting the attention of a world overloaded with information and resources.

Rosh Sillars speaks about the tools, concepts and best practices for using the Web 2.0 tools that have helped him continue to attract new clients and grow his photography business. Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. Rosh offers his services to traditional media, new media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and teaches photography at two universities.

Rosh has been online since the early 1990s. He recorded his first podcast (audio over the internet) in 1999 on business tips hosted by the Rosh.com Web site. He has co-hosted the prosperous artists podcast and blog with writer Dean LaDouceur since early 2007. Other related projects include Citynet Magazine (2000-2001) and mysuccessradio.com (2003-2004). Rosh has now combined his two passions new media and photography to host NewMediaPhotographer.com.