How Social Networks Create Competitive Advantage:
Finding the Balance between Social Capital and Human Capital
 
We live in a networked world in the sense that we are all connected to more people, but how do these connections affect our individual achievement? We’re often encouraged to “network” with people, but exactly how much advantage is there to connecting with people who are already well-connected?  Research from a variety of industries returns a consistent answer: There is no advantage. 

Join us as Professor Burt discusses findings from his book, Neighbour Networks, which recently won the Academy of Management’s prestigious George R. Terry Book Award.
 
This event will present evidence that shows how a person’s ‘social network’ contributes substantially to that person’s achievement, and also explains why this same advantage does not apply to people who are already well connected. The key to the puzzle is what a person brings to their relationships.  Advantage lies in being a person with whom well-connected people want to be connected. In essence, Social Capital serves as a function that makes your human capital stronger than it would otherwise be.

Location

Deutsche Bank AG
Taunusanlage 12
60325 Frankfurt am Main
Germany

Program 

18:30 Registration
19:00 Program and Q&A
20:00 Networking Reception

Questions?
Miia Hallikainen
Chicago Booth Alumni Office Europe
+44 (0)207 070 2245

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The Chicago Booth Global Leadership Series provides executives worldwide with an unparalleled view of the complex environment and current trends facing businesses today. As the first top-tier business school to have permanent campuses on three continents (North America, Asia and Europe), the series is a natural outgrowth of Chicago Booth's role as a leader in international business education.

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