Publishers have been preparing for the transition to digital media for years now, and many Roundtable members have successfully launched eBook programs and other digital initiatives. But what about apps? How can a publisher determine the right time to build their first app? What are the questions they need to ask before approaching a software developer? How is the technology changing? How does a publisher set a budget to ensure their app will be a worthwhile investment?
 
In this wide-ranging discussion, we'll hear from Dan Leary from the Minnesota Historical Society Press, who successfully helped develop the Dad's Eye View app (in conjunction with the publication of the Dad's Eye View guide to the Twin Cities) and is working on a number of additional apps for the press. Don Leeper from BookMobile will talk about the process of developing apps for publisher clients. And Mike Tuminelly from Mighty Media will address some of the questions that publishers should think about as they begin planning for their own app development. Please join us for a look at book apps from multiple perspectives.
 
Daniel Leary is head of design and production for the Minnesota Historical Society Press, a non-profit educational and cultural institution that collects, preserves and tells the story of Minnesota's past through museum exhibits, libraries and collections, historic sites, educational programs and book publishing. http://www.mnhs.org/index.htm
 
Don Leeper is president of BookMobile, and has been involved in book design and production since 1982, when he started Stanton Publication Services, a full-service book design and production house. BookMobile introduced Print On Demand services in December 1996, and has worked with over 1,000 customers, including trade houses, university presses, and independent publishers. http://www.bookmobile.com/
 
Mike Tuminelly is president of Mighty Media, a print and interactive media firm that produces creative solutions for a variety of clients, including publishers and nonprofit organizations. http://www.mightymedia.com/
 
Where & When
 
Open Book (Target Performance Hall)
1011 Washington Avenue South, Minneapolis. 
Wednesday, September 14; 11:30 a.m. - 1:30 p.m.
 
Parking Information
 
There is a small side lot next to the Open Book building (just past the building on the right as you are heading east on Washington; for those heading west, turn on 10th or 11th and go down the alley to access the lot). If the Open Book lot is full, other options are:
 
 *   Meters along 10th and 11th take quarters; most cost $1.00/hour.
 *   Guthrie ramp is a block away. Enter on 9th street (between Washington and 2nd Street South). The cost is $4.00 for 2-12 hours.
 *   Municipal parking ramp across from the Mill City Museum (this is a longer walk because it is a block farther away and the entrance is on 2nd Street South). Rate is same as Guthrie ramp.
 
Registration Information
 
Registration begins at 11:30 a.m. The program starts at approximately 12:15 p.m. Fees, which include lunch, are $15 for members and $20 for non-members. Reservations required. Walk-ins will be charged an additional $5 at the door. If you reserve a place, a lunch will be ordered for you and you'll be expected to pay for it whether or not you attend.
 
RESERVATIONS ACCEPTED UNTIL NOON, FRIDAY, SEPTEMBER 9.
 
To make your reservation, register, and pay online with a credit card, visit http://www.eventbrite.com/event/2127891581
 
If you prefer to pay at the door by cash or check, please email reservations@publishersroundtable.org with your reservation request.